Perceive by Avon

Perceive by Avon

Launch: 1999

Perfumer: Christopher Sheldrake

Olfactory Piramides

top notes: Freesia, White pepper, gardenia

middle notes: ylang-ylang, Damascus plum, carnation, pear

base notes: vanilla, musk, cedarwood, sandalwood

The Merriam-Webster dictionary gives such an explanation of the word “perceive”: “to become aware of through the senses.” 

This oriental-style perfume was composed of sparkling top notes with a warm heart of ripe fruits and flowers and soft and calm base notes. We don’t know what kind of brief Christopher Sheldrake received, but this fragrance was introduced to the market as “the first Avon fragrance with specific mood-elevating ingredients.” “Perceive” had to promote relaxation, confidence, and focus.  It is still in production, and you can easily find it online. We don’t know how consumers took it in the early 2000s. The oldest found review is negative and dated by 2005. But as always, there are lots of positive reviews with a share of nostalgia or a declaration of love. 

This fragrance is in the TOP 10 Avon’s perfume, and it sounds louder than any words.

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